How CEO Zhang Ruimin Reinvented Haier – Three Times Over

How CEO Zhang Ruimin Reinvented Haier – Three Times Over
Bill Fischer, author of Reinventing Giants, on how CEO Zhang Ruimin transformed Haier from a lumbering giant into the world's largest white goods manufacturer—and a world-class brand. China has never been at the forefront of management innovation …
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Why Siemens And Disney Make A Magical Team
One of Siemens' most high profile marketing campaigns is a 12-year corporate alliance with The Walt Disney Company which began in 2005 and sees its brand strategically associated with the Disney theme park attractions and shows. It is far from a …
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Why surfing needs Gabriel Medina to win the world title this year
The ASP is in drastic need of new sponsors for the tour as they look to open up to non-endemic brands. New champions can surely only help to aid their cause. Don't anyone ever claim Brazilians can't surf big waves. Photo: ASP. Surf fans general dislike …
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